
Your brand voice, consistent & connected
I work with outdoor brands and sport-focused organisations to transform their brand messaging from confusion, chaos and conflict to clear, consistent and connected.
BRAND VOICE GUARDIAN
Your brand voice, in safe hands.
Every month.
Need a copy chief, extra pair of eyes, or your ChatGPT content to sound less like everyone else and more like you?Ongoing support for leaders, founders, marketing managers, content creators, and copywriters.Go on, get a human involved.

Brand audits
The starting point for founders and fast-growing organisations who want to make sure their brand is keeping up.Identify any inconsistencies in your brand messaging, then get them sorted.Quick, simple, jargon-free. Followed up with an action plan to get things back on track.
Brand voice guides & workshops
Give the copywriters, content creators, agencies, and internal teams you work with a clear reference guide to your brand voice.Minimise edits, stop second-guessing, reduce frustrations, and put your focus back where it's needed.They'll love you for it.
Content projects
When it's your brand, it's harder to spot the gaps because everything already makes sense to you.Get my fresh eyes on your onboarding sequences, e-comm projects, website refresh, transactional emails, internal comms, and client-facing documents.Or, step back and let me connect the dots for you across multi-content projects.On time. On budget. On brand.

Hi, I'm Jen
Brand voice geek, former ski & snowboard instructor.Over the past 20 years I've worked with solopreneurs, charities, and global corporations. I've been an event organiser, volunteer coordinator, operations manager, copywriter, editor, digital marketer, and, yes, a ski & snowboard instructor (best job ever by the way).On the surface it's a bit of a mix.But, if you connect the dots, you'll find an advocate for clear communication, an attention to detail, and a desire to help good people do good things.
"Jen is the triple threat - strategy, tactics and execution."
"This blog is phenomenal. It's written by me better than I could write about me!"
"A super reliable editor with a knack for brand voice"
I donate 1% of my annual profits to Médecins Sans Frontières
Based in the Alps, working world-wide
© Jen Surma 2026
