Close-up portrait of Jen, smiling and standing in front of snow-covered trees. She's wearing a dark green beanie and a black winter jacket.

Your brand voice, consistent & connected

I work with outdoor brands and sport-focused organisations to transform their brand messaging from confusion, chaos and conflict to clear, consistent and connected.

BRAND VOICE GUARDIAN

Your brand voice, in safe hands.
Every month.

Need a copy chief, extra pair of eyes, or your ChatGPT content to sound less like everyone else and more like you?Monthly retainer support for leaders, founders, marketing managers, content creators, and copywriters.Go on, get a human involved.

Top-down view of Jen wearing an olive-green knit sweater, dark jeans, and black sneakers. She's holding a closed laptop on her lap with both hands resting on it. Her face is out of frame.

Brand audits

The starting point for founders and fast-growing organisations who want to make sure their brand is keeping up.Identify any inconsistencies in your brand messaging, then get them sorted.Quick, simple, jargon-free. Followed up with an action plan to get things back on track.

Brand voice guides & workshops

Give the copywriters, content creators, agencies, and internal teams you work with a clear reference guide to your brand voice.Minimise edits, stop second-guessing, reduce frustrations, and put your focus back where it's needed.They'll love you for it.

Content projects

When it's your brand, it's harder to spot the gaps because everything already makes sense to you.Get my fresh eyes on your onboarding sequences, e-comm projects, website refresh, transactional emails, internal comms, and client-facing documents.Or, step back and let me connect the dots for you across multi-content projects.On time. On budget. On brand.

Side-profile image of Jen next to splitboard tracks in the snow. She's smiling, wearing black clothing, a grey beanie, snowboard goggles with a pink strap, and a backpack. Snow-covered mountains and a partly cloudy sky are in the background.

Hi, I'm Jen

Brand voice geek; chionophile.Over the past 20 years I've worked with solopreneurs, charities, and global corporations. I've been an event organiser, volunteer coordinator, operations manager, copywriter, editor, digital marketer, and a ski & snowboard instructor (best job ever by the way).On the surface it's a bit of a mix.But, along the way I've learnt the importance of clear communication, and how to nail my clients' tone of voice.And now I'm here, to help you get your message across.

"A super reliable editor with a knack for brand voice"- E-comm project for global outdoor clothing & equipment brand

"Jen is the triple threat - strategy, tactics and execution."- Bob Gentle, Amplify

"This blog is phenomenal. It's written by me better than I could write about me!"- AI-assisted and human-edited project

Black and white illustration of a group of diverse stick figures of varying sizes representing a community, with a black speech bubble above them containing the white text "Certified Carbon Literate".

I donate 1% of my annual profits to Médecins Sans Frontières

Based in the Alps, working world-wide
© Jen Surma 2026