What's brand messaging?
Usually eclipsed by the shinier visual elements of branding (hello logo, colour palettes and grid aesthetics), brand messaging is the crucial-but-in-the-background stuff that influences how your brand makes people feel.
It's how you communicate externally and internally. Everywhere.
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Clear, consistent communication will unite your brand messaging, help you build trust and recognition with your audience and get your message across.
"This is GREAT!! THANK YOU! You've put my thoughts into something so clear and digestible."
Cecile Burton, Montagne Verte
“Jen has a thorough and detailed understanding of communications. She's highly personable, super calm, and always considered when giving advice or carrying out a workflow.”
Max Smith, Content With Purpose
“Jen knows my business, my tone of voice and how I write, so I can trust her to get it right the first time. She's the triple threat - Strategy, tactics and execution."
Bob Gentle, AmplifyMe
How I can help
Let's get your brand messaging united, clear and consistent.
Voice guardian
Monthly retainer
For you if...​​
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you want ongoing peace of mind that content is on brand before publishing.
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you have a number of different people creating content for your brand.
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you already have some tone of voice guidelines in place.
Copy updates
Project basis
Done-in-a-week available
For you if...​
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you have new or updated voice guidelines to put in place.
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you want to unite your existing brand messaging across your website, emails, social media, landing pages, sign up forms, sales information...any or all of the above. Or somewhere else.
Brand voice guidelines
Project basis​
For you if...
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you're worried about getting anyone else to write for your brand because it won't sound like you.
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you want to make it easier to work with freelancers, staff and other organisations as you grow your brand.
Hi, I'm Jen
A project administrator turned digital marketer turned ski & snowboard instructor turned copywriter turned copyeditor and brand voice-er.
​I've been working in marketing, operations and admin roles for solopreneurs, small businesses, charities, and global corporations over the past 15 years (ok, ok, it's fast approaching 20).​​
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My unique blend of experiences means that I understand the importance of clear communication, regardless of who you are trying to reach. And that I have the skills to do it.
Want to DIY?
The Brand Voice Starter Guide is designed to get you thinking about the key elements that define your brand voice.
This free workbook includes help on figuring out who your brand is, key elements for your (written) brand style, and a fully editable brand voice guide outline so you can pull it all together.
